Research is the investigation into sources in order to find new knowledge, finding out new research allows us to educate ourselves on certain topics. There are many different types of research, for example quantitative and qualitative data. Quantitative data is a more logical type of data, it gives a measure of what people think, you can collect a large amount of quantitative that can organised for analysis. To collect this, questionnaires and surveys are mostly used in order to collect specific answers, this sort of data can be flexible as it can be carried out in many different ways, including online, post and possibly over the phone. This is different to qualitative because it allows us to gain statistical knowledge because we can gain numbers and figures from it. However qualitative data is based around opinions, what people think and how they feel. Qualitative data can’t be changed and changed or measured, unlike quantitative data for example your shoe size can increase as well as your height. This type of data can be led by discussion which is a lot more casual.
Primary data is new data that can be found out by yourself, it is used to answer specific problems and overcome issues. This can be found out by doing questionnaires and surveys to find out the opinions. Primary data will be more costly than secondary because you need yourself and maybe other people to conduct research and could take a lot more time.
Primary data is new data that can be found out by yourself, it is used to answer specific problems and overcome issues. This can be found out by doing questionnaires and surveys to find out the opinions. Primary data will be more costly than secondary because you need yourself and maybe other people to conduct research and could take a lot more time.
Secondary data is research that has already been carried out by someone else, it involves a collection of existing research, for example finding information online, in books, on TV etc. Secondary research allows us to get a better understanding of certain subjects, you could say it is an educational type of research. Secondary data is in some way more simpler than primary because you can collect information offline and in books and it doesn’t take as long to conduct whereas primary data includes a lot more preparation. However the secondary data may not be exactly what you want to find out, it may be close but not specific enough.
Market research is finding out information in order to know how successful a particular product will be. As part of this you will need to find out what the consumers needs and preferences are. Using a focus group is a good way of carrying out market research, it allows the potential consumers to have an input into the product however it is quite hard to put into graphs because you are gathering peoples opinions and that may be more difficult to put into statistics. Questionnaires and surveys can be used, similarly to focus groups we can find out what the customers are expecting of the product. Audience research is gathering information about the audiences attitudes, preferences, interest, knowledge etc. The reason this is carried out is so we can get a better understanding of the target audience, it would be pointless making something that won’t appeal to the right people. Knowing the people you want to target the product at will make it have a more successful turnout. Questionnaires are good in audience research because they are quick and easy to do and they allow us to collect a lot of information about the target audience. Interviews are good because to public can describe what they would like to see, what works and what doesn’t. Online reviews and ratings are good because people can judge the product and express how to improve it. On the other hand this sort of research may not be exact enough, the questions asked may be leading questions so the answers may be biased. If the interviewer is not skilled enough to ask these questions properly the results will not be reliable.
Market research is finding out information in order to know how successful a particular product will be. As part of this you will need to find out what the consumers needs and preferences are. Using a focus group is a good way of carrying out market research, it allows the potential consumers to have an input into the product however it is quite hard to put into graphs because you are gathering peoples opinions and that may be more difficult to put into statistics. Questionnaires and surveys can be used, similarly to focus groups we can find out what the customers are expecting of the product. Audience research is gathering information about the audiences attitudes, preferences, interest, knowledge etc. The reason this is carried out is so we can get a better understanding of the target audience, it would be pointless making something that won’t appeal to the right people. Knowing the people you want to target the product at will make it have a more successful turnout. Questionnaires are good in audience research because they are quick and easy to do and they allow us to collect a lot of information about the target audience. Interviews are good because to public can describe what they would like to see, what works and what doesn’t. Online reviews and ratings are good because people can judge the product and express how to improve it. On the other hand this sort of research may not be exact enough, the questions asked may be leading questions so the answers may be biased. If the interviewer is not skilled enough to ask these questions properly the results will not be reliable.
Production research allows us to identify what resources are needed to launch a final product, and whether the product will be suitable and profitable to the market. It will give us an idea of what factors will affect the production of the product. The controllable factors will be, pricing and promotion and uncontrollable factors will be technology, competition, economic changes. Examples of production research are pre-production and post-production because they both give the producer knowledge of important aspects that need to be thought of whilst the product is in production. When making a media product such as a magazine, you will need to think about the who the target audience is, so what colours, font, theme will be successful.
To conclude I think all types of research because it allows us to gain knowledge and a better understanding of what we want the end product to be like, who it will appeal to and how well it will do on the market. We will also have an understanding of the costs and of the income and how to organise to create best possible financial results from release date.
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