Purpose: To change attitudes, to make people believe that the we should vote labour because they welcome people from all walks of life, anyone who has an interest in building a fairer Britain.

This poster provides information, it tells us what the labour party will be focusing on changing, it also includes the website at the bottom. The poster also promotes Labour, explaining that if we vote for labour they will make a drastic change to Britain.

Aims:

The aim of this poster is to get people to vote for labour, this is used by having bold font and added information which are the words ‘fair’ and Labour’ these two words have been made to look like they have been written on which hints that they are suggesting that these are the opinions of the public. This poster is telling us why we should vote for Labour and hopefully convert people to the Labour campaign.

Image:

There are no images used in this campaign poster, there are only words. However, this could be effective because it will stand out more against other campaign posters. Also, I feel like there isn’t really a good place to put an image on this poster as it would be too much and I believe it would be unnecessary and it wouldn’t work as well.

Colour scheme:

The colour scheme is just as bold and as hard hitting as the font on the poster. It is simple yet the red/orange draws the audience in immediately. The background colour is the same colour as the Labour logo which makes the poster look neat and with a first glance we can clearly see it is a Labour poster.  

Copy:

The copy is two hard hitting phrases, it spares no thought and just goes straight to the point of the campaign. The only other bit of text on the poster is the logo so we can clearly see which party it is in aid of and the the website you can vote on with ‘Join the fight’ written above it, this simple yet effective.

Font:

The font used is big and bold so the message is taken seriously. The font ‘shadows of light’ has been used for two words on the poster, ‘fair’ and ‘Labour’ this has been made to look like it is handwriting so it looks like an opinion of the public which could be even more persuasive knowing that it is a trustworthy party. The main font is in white which is simple yet it looks more professional. ‘We need is’ is in bold demonstrating the importance.

Tone:

The tone on this poster is very hard hitting. It spares no thoughts or feelings to anyone. It is simple yet very clear, it shows that Labour just want to get their point across with an effective campaign poster.

Impact:

As a result of this, a lot more people have decided to looks into the Labour party and trust them because of the aims they have listed and the fairness to Britain they are willing to give.

Purpose:

To bring about national change, the campaign is about persuading people to vote for the Conservative party so they can provide a strong society, where our families, our communities and our nation create secure foundations on which people can build their lives.

The campaign poster is used with the idea of getting people to change their attitude.

This campaign poster provides a lot of information, the poster is very clever because it is presenting the aims of the Conservative party as part of the sun.

Aim:

The aim of this is to persuade the public to vote for the Conservative party by providing all of the goals of the party. This is used to educate people over the age of 18 about what the conservatives do and why you should vote for them.

Image:

The image on this poster is in the form of a drawing, it shows people from different backgrounds standing together, looking up at the sun and noticing the aims of the conservative. I think this is an effective poster because it demonstrates the equality within the audience they are aiming it at. The poster is quite busy which makes it intriguing and draws the audience in.

Colour Scheme:

There isn’t particularly a colour scheme to focus on as the background is an image made up of many different colours and shades. If I had to decide on a colour for this poster I would have to say yellow and blue. The blue could suggest the freedom and the yellow may suggest the happiness within the party.

Copy:

The copy used is descriptive and persuasive. This is effective at motivating people to vote for  the conservatives because it is listing what they will do to change Britain. I wouldn’t say this poster is particularly bold however it is intriguing to read into which attracts the audience.

Tone:
The tone is very lighthearted yet factual and informative. The main focus of it is to list what the conservatives will do and that is what they are pointing out.The tone in this is quite joyful because of the phrase ‘Sun -Ray Treatment’ this shows that although they are keeping it serious they are adding in some fun.

Font:

The font is all in capitals therefore it stands out and it making a clear statement, the colour of the font is yellow which it representing the sun. This is adding a sense of joyfulness to the poster to make it a little less formal.

Purpose:
To bring about national change, this campaign poster is to bring a change to the way that England is run by encouraging people to vote for the Liberal Democrats to get the change they needed. This poster is also intended to change attitudes, the poster makes people think that this is the right government to choose this is the party that could change the country.
This is being used to campaign, this election poster is being used for a change of government or to persuade you to choose Lib Dem in the first place.

Aim:

The aim of this campaign poster is to bring change to the british governments so the Liberal Democrats are persuading people 18 and over to vote for them to be in charge as the believe they have what it takes.

Image:

The image in this campaign poster is very simple, it includes are bird which adds a hint of fun into the campaign. The bird relates to the logo of the Liberal Democrats so people are aware of what the poster may be about on first glance. Although the poster isn’t very busy I think it is still eye catching and effective.

Colour Scheme:

The only real colour on is from the font and the section below.The colour sheme in this poster is simple which makes the writing stand out, I think this looks formal and neat which is appropriate for the audience it is being aimed at.

Copy:
There is very little text on this poster, the main text on the poster is a rhetorical question, I think this is clever to put on the campaign because it gets the audience thinking into the political party. The poster also includes the logo and a strapline, which is important so we understand which party the campaign is for. I think that this includes just the right amount of information the public need to want to vote.

Font:

The font used it the same style however it is not the same colour, the rhetorical question is in yellow which stands out from the added information at the bottom, the yellow doesn’t look odd because it still fits in with the theme of the campaign poster.

Tone:

The question used adds more interest to the poster, it isn’t necessarily formal however it does get your brain working when trying to understand and answer the question. In the slogan the word ‘real’ is in capitals which emphasizes it and makes us trust  the liberal democrats.